On the surface, REITs and Fluent might sound similar. Both offer exposure to real estate. Both promise passive income.
But once you dig a little deeper, the differences become pretty clear, and pretty important.
🔹What’s a REIT?
A Real Estate Investment Trust (REIT) is a publicly traded fund that owns or manages income-generating properties. You buy shares in the REIT, and in return, you may receive dividends based on how the portfolio performs.
It sounds great in theory. But here’s what you don’t always hear:
- REITs are still tied to the stock market
- Your return depends on share prices and fund performance
- Fees can cut into your earnings
- You don’t control what projects your money is involved in
- Income is typically quarterly, not monthly
🔹 What Fluent Offers Instead
At Fluent, your capital goes directly into private mortgage loans, not public markets. These are secured by real properties with vetted borrowers, and you earn a fixed monthly return based on interest payments, not market speculation.
Let’s break it down:
Fluent Capital | REITs |
Real, secured loans | Market-traded assets |
Monthly income | Quarterly (or variable) dividends |
Not market-linked | Tied to market swings |
Direct deal visibility | Pooled and generalized |
Fixed returns (8–12%) | Fluctuating yield |
We’re not saying REITs are bad, they can be a useful part of a diversified strategy. But if your goal is predictable, monthly income with less market noise, Fluent is a very different, and often better-aligned option.
You’re not chasing share prices, you’re earning from real deals.
Want to see how a Fluent deal compares?
We’d be happy to walk you through one.